Rinconcitos con Sabor

CDMX - México

Branding

Rinconcitos con Sabor is an Instagram profile dedicated to recommending culinary experiences that combine travel, architecture and design. 

For the visual identity, we started from the simplicity related to architecture. This led to a symbol that alludes to the word “corner”, the same that originates the brand’s icon by adding the initials of its name. The colours were chosen to convey balance, so we proposed a neutral palette with a strong predominance of green, referring to the freshness of a food dish.  

The set of images and colours reflects the philosophy behind the profile, that in any corner, no matter how simple it may seem, culinary wonders can be found.

Visit the project: Rinconcitos con Sabor – IG