Chiquita

Restaurant in the Little Havana neighbourhood in Miami that seeks the fusion of the city’s culture with Cuban culture. 

In this project, we developed the brand identity, the menu, the look and feel of the media, posters, flyers, postcards, uniforms, cup holders and signage, all based on elements of Cuban culture, with an attractive twist for young people. 

For the logo we used modern retro typography, fusing the Q with the figure of a trumpet and the star in the centre to reference Cuban music and the Cuban flag. A palette of warm colours was selected that refer to the country’s architecture, together with touches in green that transmit joviality. For social media presence and advertising, we made assets featuring iconic characters and their famous phrases, to unite and promote Cuba’s tradition and humour.